New Look Same Values

JC Atkinson, the leading independent manufacturer of coffins, caskets and urns is starting the new year on a new footing as it moves to a more contemporary look and feel, beginning with a brand refresh. Updates to the existing suite of logos and colour schemes across its major product ranges will kickstart the process. A JC Atkinson shared ‘colour wheel’ with streamlined palette and a more uniform font across products and services will create a more cohesive whole, anchoring each more effectively to the main business’s brand.

JC Atkinson’s logo itself has had a modern update which will be reflected throughout the business’ vehicle fleets and marketing materials. New branding will be introduced for the child and infant range.

Other changes include bringing the many innovative new coffins launched since the NFE under the Expressions range and a more modern feel for Forever Urns to better reflect the breadth of post funeral products on offer such as the Football Urn, Obelos and Precious Memories Smart Heart Urns and Teddy Bears.
Additional features such as the ability to order products on improved customer-specific portals and an iPad version to share with customers without revealing sensitive information are planned alongside new brochure styles, and new photography.

2023 will be an exciting year for the business with our new look and feel, comprehensive online offerings and steadfast commitment to serve our loyal customers well.
Greg Cranfield, MD of JC Atkinson